Become a KABO Distributor in Your Region

KABO is looking for regional distribution partners who already move health and FMCG products into stores, gyms and cafés. If you have the warehouse, the retailer relationships and the delivery routes, we have a product with demand behind it and a range that fits several shelves at once.

The product you would be carrying

KABO is an all-in-one nutrition shake. One 54 g serving carries 25 g of complete plant protein, 26 vitamins and minerals, 4 g of fibre, 8 billion probiotics and 60+ real ingredients, at about 198 kcal. It is 100% vegan, with no dairy, soy or gluten, no artificial sweeteners and no added preservatives, and it mixes with water or milk in about 90 seconds. Customers rate it 4.88 out of 5, and more than 10,000 people drink it every month.

For a distributor, the useful part is reach. One product sells into health stores and pharmacies as a nutrition supplement, into gyms as a post-workout shake, into cafés as a menu ingredient, and into offices as a pantry staple. One brand relationship, several channels.

Who we are looking for

The partners who succeed with a brand like KABO usually already have most of these:

  • Existing distribution in FMCG, health foods, nutrition or pharmacy.
  • Warehousing suitable for packaged dry goods, with stock management in place.
  • A retailer network — health stores, chemists, modern trade, gyms or cafés you already service.
  • Delivery reach across a city or region, on regular routes.
  • A sales team, even a small one, who can place the product and follow up.

You do not need every box ticked to start a conversation. Tell us what you have and where, and we will be straightforward about whether it fits.

What KABO provides

  • Distributor pricing structured to leave margin for you and your retailers, shared on application.
  • A clear pricing policy for your territory, agreed before you start.
  • Product training for your sales team — what is in a serving, who it suits, and how to answer the questions buyers ask.
  • Point-of-sale and marketing material for the outlets you supply.
  • Leads from your region — café, gym and retail enquiries that come to us from your territory can be routed to you.
  • A growing range: Butter Coffee, White Chocolate Blueberry, Assorted, with Apple Cinnamon launching soon, in packs of 15, 30 and 60 shakes plus a 500 g pack.

The channels one KABO account can open

Channel How KABO sells there What the outlet needs from you
Health stores and organic shops Shelf product for everyday nutrition Regular replenishment, shelf talkers
Pharmacies and chemists Nutrition supplement customers ask about by name Stock, product information for staff
Modern trade Health and wellness aisle Reliable supply, planogram support
Gyms and studios Post-workout shakes and take-home packs Frequent small drops
Cafés and juice bars Menu ingredient for shakes and bowls Bulk packs, recipe cards
Office pantries Breakfast and pantry staple Scheduled bulk delivery

Most distributors start with the channels they already service and add the others as the brand gains ground in their region. Café and gym enquiries that reach us from your territory can be passed to you, which gives your sales team warm leads in channels you may not have covered before.

What we ask of a partner

A distribution relationship works when both sides are clear about what they owe each other. From our side: consistent supply, honest pricing, marketing support and the leads we receive. From yours: keeping outlets stocked, holding the agreed retail price, representing the product accurately — the nutrition facts on this page and nothing beyond them — and sharing what you hear from retailers so we can fix problems early.

The territory conversation

Territory, exclusivity and targets are agreed with each partner rather than fixed in advance, because a metro distributor and a district distributor need different terms. We will discuss coverage, the channels you service and realistic volumes before anything is committed — and put the agreed terms in writing.

Why the category is worth carrying

Nutrition in India is moving away from single-purpose products towards formulations that do several jobs in one serving, which is the shift described in the future of nutrition in India. Buyers are also more careful than they were — they check FSSAI licences, read labels and ask about sweeteners. A clean, plant-based, all-in-one product is easier to sell to that buyer than another tub of single-source protein.

How it works

  1. Apply below with your company, the region you cover, the channels you service and your current brands.
  2. We call you to understand your network and your capacity.
  3. We share distributor terms and discuss territory, then send samples and training material.
  4. First order and launch, with our support placing KABO into your outlets.
Thank you — your enquiry is in. Our trade team aims to reply within two working days.

Apply to distribute KABO

Tell us about your distribution network and we'll set up a call to discuss your region.

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Frequently asked questions

Who can become a KABO distributor?

Businesses already distributing FMCG, health food, nutrition or pharmacy products, ideally with warehousing, a retailer network and regular delivery routes in their region. If you are unsure whether you qualify, apply and we will tell you honestly.

What margin do KABO distributors get?

Distributor pricing is structured to leave margin for you and your retailers, and is shared on application once we understand your region and volumes.

Do you offer exclusive territories?

Territory and exclusivity are agreed with each partner based on coverage, channels and realistic volumes, and are confirmed in writing before you commit.

Is there a minimum order or investment?

Opening order terms depend on the territory and are shared on application. We discuss them on the first call so there are no surprises.

What support does KABO give distributors?

Product training for your sales team, point-of-sale and marketing material, a pricing policy agreed for your territory, and routing of café, gym and retail enquiries from your territory.

Which channels does KABO sell into?

Health stores, pharmacies, modern trade, gyms and studios, cafés and juice bars, and office pantries. One product works across all of them.